Sheffield has just recruited a 43 year old Canadian man from Toronto, that man is Ian Bromley. He was selected on the basis of his reputation for leading economic development in both the private and public sectors in North America. Sir Peter Middleton who chairs the creative Sheffield board, describes him as an experimental and skilled professional. Ian already admitted that he had a soft spot for the UK from the previous consultancy work he did in the past years. He also got advice from friends which he took on board, they told him that Sheffield was a safe city and also a lot of good schools in the area.

Ian will have an initial budget of £6 million a year, this money was funded by the central government and European regeneration funds. One of Ian’s main tasks will be to create an effective mechanism for the regeneration of the city, he has to tackle jobs which include reducing overlapping boundaries of existing organisations.

sheffield regeneration

The Rent A Home Team believes that Ian has a difficult task ahead of him. While he is consolidating the whole regeneration team as a whole, he could create uncertainty and inefficiency, with potential investors and developers unsure which organisation to approach. Ian on the other hand doesn’t just have to manage the regeneration project, he also has the task of marketing Sheffield not just nationally but internationally, to get the Sheffield brand known world wide. This marketing will most definitely be a huge boost to Sheffield economy and have the potential to reap huge economic rewards and status to the city. We the Rent A Home Team believe that Sheffield has the potential to be a key city with significant driving force to Britain’s economy, obviously remembering this is our opinion only.

sources: Sheffield Telegraph, www.propertytelegraph.co.uk


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